We believe NFTs (or a derivative of) can provide music artists a direct path to monetization while controlling the rights to their original music and performances using the power of blockchain smart contracts. Music artists were some of the first in the creative class to be negatively affected by the digital age. Today average streaming services pay out roughly $5K for every million plays, forcing artists to rely on live performances and merchandise sales to survive, which was nearly impossible during the pandemic. NFTs have the potential to equalize the playing field and shift the balance of power back into the hands of the artists themselves. (sphere) technology can be the backbone of an entire music artist platform and this has always been part of our original vision. Since the (sphere) Pro1 uses only a single camera, VR footage can be captured and streamed in real time using the existing equipment and workflows used today.
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